Testimonials - Wine aroma kits

“This is truly a beautiful product and I would be very proud to endorse it and present
it to the wine establishment anywhere!”
– Alain Gregoire, sommelier and writer of Wine Spectator Grand award list, Nevada
“The aromas are startlingly accurate and have been professionally selected to guide the
wine lover through wine’s most intriguing nuances”
– Peter Gamble, International Wine Judge, Founding Executive Director of VQA Canada
“ .... a much needed education tool that will greatly assist the consumer in better understanding 
the not so subtle nuances in the art of wine sensory evaluation. Clearly articulated, easy to follow,
affordable and can also add some fun to assist in ‘verbalizing’ the complicated science of wine”
– Donald Ziraldo, Inniskillin
“ ...... a great ice-breaker at a party or a dinner get together. The minute you open the lid,
everyone wants to get into the act. Our ears can differentiate classical music from jazz. Our eyes
can differentiate between a black and white image and one in colour. Even our sense of touch can
discern between silk and wool. Why wouldn’t we train our nose to recognize aromas … the very

essence of life.”
– Margherita Petteruti, customer
“From the dedication and expertise of industry professionals comes a wine tasting tool that can
benefit all who wish to further their wine knowledge. The quality .... is outstanding. The
complimentary reference material, and the rich varietal ‘kit’ packaging makes this a great gift
and collector’s item.
– David Hulley, Oenologist, Educator, Retail Consultant

“As a professional wine trainer, the .... kit is an educational, yet entertaining hands-on tool to
teach others about the complex world of wine.”
– David Laroque, Wine Educator
“My wife’s nose saved my life and now mine is in training”
– Dave King, Associate Partner, The StoneWood Group

“My students find these kits extremely helpful in understanding what those mysterious wine
descriptions mean. Oak, Geranium, Currants … all just words until they have a smell. I find the ....
kits to be an invaluable teaching tool.”
– Dr Jeannine Delwiche, instructor of Wine and Beer in Western Culture at the Ohio State University
“Impress your friends. The art of tasting is a life skill. It’s like knowing how to play the piano,
how to cook, how to sing … it sets you apart, just a little, just at the right time.”
– Denis Carignan, customer

“ ... takes all the adjectives used by us professional wine writers and concentrates them
into little bottles, so you can sniff and learn. Get the Cabernet kit, with aromas such as black olive,
herbaceous and smoky/toasty. I’ve sniffed them myself. The Wine Faults kit includes several examples
of the smell of bad wines: oxidized, geranium, nail polish remover and the dreaded ‘Brett’ (any wine
that smells like a baseball player, even a Hall of Fame third baseman, is obviously flawed).”
– Howard Riedel, host of NPR’s “Morning Edition” on WBFO-FM.
“ ..... the equivalent cost of two good bottles of wine. It’s a great investment since it teaches
you about the fine art of enjoying wines with a discerning ‘ability’ while saving you hundreds of
dollars on future purchases of wine.”
– Luisa di lorio, customer
“I can tell the difference between a burning roast and a can of paint but I couldn’t tell the

difference between truffle, violets or vanilla, but why do I care?” Because my husband and I
spend in excess of $3,000 a year for wine! What do you spend on wine … is it money well spent
if you’re not quite sure what you’re buying and what you like?”
– Helene Blanchette, customer
“How would you like to order a bottle of wine in a restaurant and know that it’s not good? Can you
tell the waiter why it’s not good and why you are sending it back? Wouldn’t it be great to tell the
waiter exactly what you are looking for and not be subjected to his/her interpretation of what you like?”
– Paul Vernis, customer

“Would you buy a perfume without testing it? Then why would you buy an expensive bottle of wine
without knowing what you might like about it and more importantly what you wouldn’t like about it?”
– Jeanine Scallera, customer
“Give the gift of enhancing one’s most treasured and nostalgia-awakening sense: the sense of smell.”
– Anne Harris, customer
“I sprung these kits on my guests this past weekend and it’s amazing what happens! Everyone,
without exception, wanted to know where I got them and where they can find them!
Lots of fun and such a great conversation piece on everyone’s favourite topic: wine.”
– Reg Desrosiers, President of Zip Zoom National

“I scoured the internet and Wine Awakenings has the only varietal kits to be found anywhere!
Great for sharing with friends and an indispensable tool for true wine appreciation learning!
Out with the old stuffy snobbery around wine knowledge and ‘in’ with the new ways of wine leisure
education.”
– Christine Dibblee, 25 yrs old budding wine connoisseur

